About
Not too long ago, a lively conversation took place on an email list about Israel’s ability to market itself. Unfortunately, while Israel has many strengths and positive points, for various reasons the powers-that-be are not successful in the PR department. Many participants in the discussion felt that Israel could use a boost in its marketing efforts.
And so this site was born.
The goal of this site is to aggregate, summarize and report on good news coming out of Israel. In addition, israelplug aims to become a forum where supporters of Israel can contribute to the generation of this content.
Who is behind this project?
israelplug is an illuminea project. illuminea is an Israeli marketing firm dedicated to helping Israeli businesses create competitive marketing material for use in English-speaking markets. Now we hope to provide this same service to the State of Israel via this site.
Contributors
Miriam Schwab, Editor
Due to a need to express her opinions far and wide, Miriam has been writing professionally and personally for over five years. Miriam comes from a proud line of communicative Jewish women, including an outspoken Rebbitzen and an all-knowing Home Executive.
israelplug is Miriam’s attempt to contribute to the State of Israel’s PR efforts. Currently, the Israeli establishment thinks that a successful marketing campaign consists of female Israeli soldiers photographed half-naked on the edge of skyscrapers. While that type of campaign is attractive to many (men) worldwide, Miriam believes that the success of such a strategy is fleeting, and that Israel’s more qualitative achievements (inventing the cellphone and sheltering Darfur refugees - anyone?) deserve better publicity.
Miriam is CEO of illuminea, and lives in Jerusalem.
Rebecca Markowitz, Contributing Writer and Development Assistant
Living in Israel can get pretty serious at times so Rebecca likes to amuse herself and others by uncovering the humor in innovations, politics, arts, or a trip to the supermarket. Rebecca writes at the big felafel too.
Deena Levenstein, Contributing Writer
Deena Levenstein is a licensed dietician with a BSc from Hebrew University who actually passed Organic Chemistry, only to realize that she doesn’t really want to be a dietitian. So much for Organic Chemistry!
An accomplished pianist and practicing guitarist, Deena currently teaches and writes. She lives far away from the rest of her Israeli family in beautiful Vancouver, BC. Deena loves expressing herself through her writing (deenascreations.wordpress.com), and often sits at her desk and marvels at the fact that she can actually see the Rockies (well, you didn’t know they aren’t actually the Rockies, right?) through her window.
Gil Zohar, Contributing Writer
Gil Zohar is a Canadian-born writer who has been splitting his time between Jerusalem and Toronto since 1982. His website http://ca.geocities.com/gkezwer@rogers.com/ highlights his work as a journalist, photographer and sculptor.
Emily Lutzker, Contributing Writer
Originally from New York City, Emily Lutzker is an artist who lives and works in Tel Aviv. In addition to having exhibited in Tel Aviv, New York, London, Miami, Sante Fe and Minneapolis, she teaches art and culture at the Beit Berl College’s Multidisciplinary Studies Program. Previously, she has taught at the New School for Social Research and the Art Studio NY. Lutzker has recently been awarded a grant from the Israeli Department of Artist’s Immigration and has been the recipient of Artist-in-Residence honors at the European Graduate School in Switzerland and St. John’s Pottery in St. Cloud, Minnesota.
Michael Weinberg, Contributing Writer
Michael has spent the last few years learning and living in Jerusalem. He was previously teaching public school in Long Island and Far Rockaway. He is currently freelance writing for various organizations and loves to cook and laugh.
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