A Conservative Miami synagogue is auctioning off two lifetime front row seats on eBay for $1.8m, ynet news has reported. In return for handing over the dough, the buyer gets to have their names engraved on the seats, free parking, and free prayer accessories like a tallit and kippah.
Sounds more like buying seasons tickets than participating in a solemn spiritual experience. But behold – ye Conservative Rabbi knoweth what he doth do! He says they did this to encourage the unaffiliated to participate in the High Holiday ceremonies. Wow – religion using social media and Web 2.0 to market their beliefs! That’s kind of like certain websites that use social media to market countries…
Well, for those of you who cringe at the thought of putting out hundreds, thousands or millions of dollars for the revered High Holiday “Seat,” fear not. At NoMembershipRequired.com you can choose from High Holiday services in over 50 cities across North America that are open to non-members. Although there is no About page on the site, I’m guessing that the goal is to make the High Holidays accessible to one and all, regardless of what they have in their bank account.
NoMembershipRequired is no social media slouch either – their home page is reminiscent of Google.com, with few words and a drop-down box for selecting the city of choice. They also posted the following viral video on YouTube to spread the word:
[Hat tip to Rebecca at The Big Felafel for the ynet piece.]
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