Israel almost 60, gets a face-lift
Posted on September 11, 2007 • By Rebecca Markowitz
Category: Art and Culture Comments
As Israel nears senior citizenship, it has decided to get a face-lift in the form of a new logo for its 60th birthday coming up in May ‘08. The logo, selected by officials, depicts a kid with messy hair throwing a ribbon that turns into the number 60. This logo looks like every other Israel logo I’ve seen, and reminds me more of the 60’s itself than current day, hi-tech Israel. It seems that others weren’t in love with this logo either. Walla.com took a reader poll to see which logo the people would have chosen. You guessed it, the people (1,173 voters) chose otherwise. They chose a more modern, interesting, and relevant design. Blogger Joseph M. Hochstein puts it best:
What the winning logos do not show is that Israel is bursting with talent in many creative fields. The government did not involve the public in the logo project. No competition took place among graphic-arts students, nor was any panel or jury of established Israeli designers set up.
It was this mentality, of not always presenting Israel’s enormous potential, that prompted the launch of israelplug. Israelis are doing some amazing things, it’s a shame that the government isn’t taking more initiative to show it off to the world.
Here is the official logo in English and Hebrew:
Here’s the logo that Walla voters chose:
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