Intel’s Israelis Make Chip to Rescue Company From Profit Plunge
Posted on March 28, 2007 • By Miriam Schwab
Category: Business, Technology |
Intel’s sales are dropping, and it may be the Israeli development team that saves the company.
Five hundred employees and guests crowded under a white tent half the length of a football field at Intel Corp.’s Santa Clara, California, headquarters as Chief Executive Officer Paul Otellini put his company’s newest line of computer chips through their paces.
“These are the best microprocessors we’ve ever designed, the best microprocessors we’ve ever built,” Otellini told the audience. “This is not just incremental change; it’s a revolutionary leap.”Otellini’s pronouncement relegated to obsolescence Intel’s Pentium chip, which once powered more than 80 percent of the world’s personal computers. That wasn’t the only surprise last July.
A camera zoomed in on engineers in lab coats in Haifa, Israel. The video revealed that the chip Intel is counting on to recover from a battering by Advanced Micro Devices Inc. wasn’t invented in Silicon Valley. Instead, Intel is betting on a group of Israeli mavericks and a design bureau 7,400 miles (11,900 kilometers) away.
Doug Freedman, an analyst in San Francisco for Greenwich, Connecticut-based brokerage American Technology Research, says “[The Israelis] saved the company…Without those new products, Intel would be in a lot more trouble.”
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