Israel creates a healthy Coke for.. Israel!
Posted on April 30, 2007 • By Rebecca Markowitz
Category: Business, Technology |
In a country that drools over florescent pink marshmallows rather than white ones - I am befuddled to learn through a survey that Israelis prefer products without preservatives and artificial colorings. In the best follow-up from a survey I’ve ever seen, the owner of Coca Cola in Israel revealed a new ‘healthier’ version of Coke that will not contain artificial coloring or preservatives. Can Coke even warrant the airquotes around the word healthier? If it was fortified with vitamins like the national snack, Bamba, maybe I’d feel differently. It’s like taking off uncomfortable shoes at the end of the day. They put in the bad ingredients just so you will appreciate them removing it later on. It goes on sale in Israel next week. The soda, not the uncomfortable shoes….
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