Category: Social
Sexy girls or sexy innovation – how would you promote Israel?
Posted on September 18, 2007 | 4 Comments
Well, if you are the government, you would sell Israel with the sexiest models on the front cover of Maxim magazine and sexy viral videos on YouTube. And to a certain degree, it’s working – appearing on CNN and in The Telegraph. While this sexy marketing campaign is definitely a turn-on for the male demographic, it might not speak to everyone, and doesn’t quite show a complete picture of Israel. Obviously the Israeli government has good intentions and wants to bring as many people to Israel as it can, but it doesn’t do its own country justice by simplifying Israel into babes in bikinis.
If you are israelplug, you would promote Israel with sexy accomplishments like funny videos, time travel discoveries, and wish-I’d-thought-of-that Israeli tech startup companies. Even though people might come for the bikinis and beaches, they’re likely to stay because of the ever-changing culture and new developments.
Leave a comment and tell us how you’d sell Israel. Read more»
Israel News Agency uses creative SEO to find Steve Fossett
Posted on September 10, 2007 | Leave a Comment
Currently listed as one of CNN’s hot topics is the search for Steve Fossett, the US Aviator whose airplane fell in Nevada, but has yet to be recovered. In an effort to bring awareness to this cause and help find Fossett, the Israel News Agency has come up with a clever SEO (Search Engine Optimization) strategy. They used the headline “Google, Paris Hilton, Ebay, Britney Spears, Internet Marketing Used To Find Steve Fossett” to gain traffic to their article, since those are the most frequently searched keywords on Google. Read more»
Genealogy startups share Jewish roots?
Posted on August 29, 2007 | 1 Comment
The hot thread on major tech sites is about the intense competition between My Hertiage, Famillion, and Geni, the latest web2.0 genealogy sites. Many of the comments on Techcrunch mention their surprise of all these startups coming from Israel. They should be impressed, here is a list of all the web2.0 startups from Israel. Read more»
Woman of power seeks to use position to bring peace to region
Posted on August 29, 2007 | Leave a Comment
Sitting in her cramped Tel Aviv television studio dressing room, Galia Albin is bright-eyed, alert and enthusiastic while breaking for lunch between tapings of “The Club”, a talk show she hosts for Israel’s fifty-plus demographic. Because of her mission to influence and empower women throughout the world, she really doesn’t seem to have time to slow down.
“Do you want to share my salad?” she offers generously before launching into excited chatter about her projects and work.
At 57, Albin directs ten publicly held Israeli/international companies, advises the prime minister on business and heads up numerous international women and children development organizations. Read more»
Reinventing the Kibbutz
Posted on August 27, 2007 | Leave a Comment
Even the overpowering odor of cow manure is not enough to repel the herds of people lining up to become members of the newly restructured kibbutzim in Israel. The New York Times reports that Kibbutzim are dealing with the threat that if they don’t evolve the socialism that the kibbutzim were founded on, certain kibbutzim might not survive. Read more»
Almost no smoking in Ben Gurion airport Terminal 3
Posted on August 23, 2007 | Leave a Comment
In a few weeks it will cost you NIS 1,000 to smoke in Terminal 3 (the main terminal) of Ben Gurion Airport. That is unless you choose to smoke in one of the 3 newly-designated smoking rooms. Airport employees are instructed to tell others – whether passengers or fellow staff members – to obey the law.
This is a definite step up from the previously reported roped-off smoking area. Read more»
Israeli theater 2.0
Posted on August 21, 2007 | Leave a Comment
The Israeli theater scene is starting to resemble the technology start-up culture, bringing countless new productions to the Israeli stage. Among the headlines and reviews, the following 3 plays seem the most promising:
“Avenue Q”: A Hebrew adaptation of the hit Broadway musical. View Israelity for a video clip or Avenue Q’s official site for more info. Read more»
First handicapped-accessible Israeli bank opens its doors
Posted on August 20, 2007 | 4 Comments
Kudos to Bank Leumi, which is the first Israeli bank to open a branch that is completely wheelchair accessible.
According to ynetnews, the branch services include a specially designed teller for people in wheelchairs, a Braille-operated elevator, and an ATM fitted for a person in a wheelchair that is also voice-activated. Read more»
Israel helping Peru after earthquake Wednesday
Posted on August 17, 2007 | Leave a Comment
Following an 8.0-magnitude earthquake in Peru on Wednesday which has killed at least 510 people, President Shimon Peres has offered Peruvian President Alan Garcia assistance in whatever way is needed.
Meanwhile, the Foreign Ministry has transfered $20,000 to Peru for purchase of blankets and tents for the victims.
New study: Internet Addiction Disorder… awkward!
Posted on August 12, 2007 | 2 Comments
The ironies abound in talking about Internet Addiction Disorder… on the Internet. Apparently, a new Israeli study says that 10% of internet users are being diagnosed with Internet Addiction Disorder. Among the symptoms is increasing social awkwardness since the lines become blurred between online personalities and reality. Thank goodness I could write to you about this rather than talking to you about it in person. Read more»
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