How to get a pro-Israel article on the front page of digg.com

Posted on August 24, 2008 • By Miriam Schwab
Category: Social media 6 Comments

If you happen to be a geek like me who reads the digg.com homepage on a regular basis, you may notice a certain trend when it comes to anything about Israel that appears there: they’re all about how Israel is the root of all evil.

To get on to the digg homepage, lots of diggers have to “digg” an article as newsworthy within a short span of time. Most diggers find posts about how Israel is the root of all evil as digg-worthy, while anything that is either neutral or positive gets buried in the avalanche of articles being dugg at any one time.

Today an article got to the digg homepage that was Israel related, and the diggers even left really positive comments on the item! So what piece of gold managed to overcome the usual digg consensus and achieve such success? This:

Yup, crazy guys flying down Israel’s highways on two-wheeled thingies.

Since this video achieved the impossible, let’s analyze it to see how we can maybe apply these lessons to future pieces of content about Israel that we want to get to the digg homepage:

  1. Guys doing crazy things: digg is overwhelmingly used by males, and young males at that. They find things like this really cool, even if it comes from Israel. So the key to reaching digg’s homepage is to feature guys doing something that is fast and dangerous. If they are wearing some kind of body armor, all the better.
  2. Wheels: from when they are born, boys like wheels. If you can create a video that features wheels predominantly, you may have a chance at digg success since boys can’t resist a good wheel.
  3. Techno music: many of the commenters on the digg piece mentioned how awesome the techno music in the background is. So no matter what your video is about, make sure to put it to techno music.
  4. Hot chicks: I know this video doesn’t have any babes, but I figure that if these are the types of guys that like fast wheels and techno music, they’d also like sexy babes. So if you don’t have any guys and wheels, use hot chicks and you might fare pretty well. Israel’s Foreign Ministry already tried this, although I don’t know if anyone remembers that attempt anymore besides me.

Now if only we could figure out how to get Reddit to publish something positive about Israel…yeah right. When pigs fly.

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  • http://doubletapper.blogspot.com DoubleTapper
  • Miriam Schwab

    @DoubleTapper – yeah, something like that would probably work!

  • http://www.jewneric.com diggbait

    The only way to do it is to cheat on the headline and make it sound like it will be anti-israel then get the 15 pro-israel diggers to get to it before anyone actually reads it. most of the avid diggers will digg it just based on the anti-israel title.

  • Miriam Schwab

    @diggbait – Sounds like a good strategy. Have you tried that? And how do I find the 15 pro-Israel bloggers?

  • http://Whatastupidvideo Deena

    Seriously, what a dumb video. I can’t believe that that is what people are choosing. Sheesh.

  • Miriam Schwab

    @Deena – I know. What a world.

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