Sexy girls or sexy innovation – how would you promote Israel?

Posted on September 18, 2007 • By Rebecca Markowitz
Category: Social 194Comments2007-09-18+11%3A43%3A17Rebecca+Markowitz

Well, if you are the government, you would sell Israel with the sexiest models on the front cover of Maxim magazine and sexy viral videos on YouTube. And to a certain degree, it’s working – appearing on CNN and in The Telegraph. While this sexy marketing campaign is definitely a turn-on for the male demographic, it might not speak to everyone, and doesn’t quite show a complete picture of Israel. Obviously the Israeli government has good intentions and wants to bring as many people to Israel as it can, but it doesn’t do its own country justice by simplifying Israel into babes in bikinis.

If you are israelplug, you would promote Israel with sexy accomplishments like funny videos, time travel discoveries, and wish-I’d-thought-of-that Israeli tech startup companies. Even though people might come for the bikinis and beaches, they’re likely to stay because of the ever-changing culture and new developments.

Leave a comment and tell us how you’d sell Israel.

CNN coverage:

Keta Keta’s viral video:

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Comments

Darnell Clayton September 19, 2007 3:01 am

Here is how I would sell Israel (note: I originally posted this comment over at Isrealli.org when they asked).

—[imagination on]—
I would start out by having an image of the torah, with an orthodox looking Jewish guy reciting scripture to himself. It looks like he is reading in a solitary place, but as you slowly pan out, you realize that he is at the beach (cue for sea gull sounds).

As you pan out even further, you see he is on a bench, and next to him is a lady in a bathing suit, reading a fashion magazine (or a business one, you get to choose).

As the camera slowly pans out, you see other people around them, kids playing with a ball, people throwing frisbee, etc. As you pan out even higher, you see more people until you are about 100 feet up and then you see a guy on a powered paragliding device flying above it all, then end the commercial with, “Israel, its like no other place on Earth.” (or whatever slogan you choose).
—[imagination off]—

I think this would be good because you wouldn’t offend your spiritual tourists (who may not appreciate all the flesh) but at the same time capture the main audience (who may not be interested in religious sites).

So, what do you think?
Miriam September 19, 2007 9:54 pm

Darnell – that’s a really nice idea because it promotes Israel as a place of diversity, not just sexy women.

But putting the guy on a beach with bikini-clad women will offend many, so I would put him at the shuk, or just on a regular street in Tel Aviv, where the pedestrians come in all shapes, sizes and colors.

Ok, now who’s gonna volunteer to film this thing?
Darnell Clayton September 20, 2007 4:56 am

How about Steven Spielburg?
zain February 5, 2008 2:56 am

It’s great.thanks for the info, I learn a lot about the good side of Israel.

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